Bill Taysom offers 17 years of marketing, branding and advertising experience in industries that range from international manufacturing to restaurant chains and from start-ups to public companies, achieving accomplishments in brand development, product launch, sales growth, and implementation of best practices. A key strategic and tactical contributor, Bill brings valuable insight and knowledge regarding the leadership and management challenges faced by start up and growing companies and brands.
Building his marketing career across multiple industries demonstrates Bill’s adaptability, resiliency, and penchant for quickly assimilating new information and situations. Showing initiative from the start, Bill pioneered branding, marketing programs and sales support that were both effective and sustainable. In all things, Bill has always strived to implement best practices to ensure the highest levels of professionalism possible, including branding programs, annual marketing plans, and reporting mechanisms.
Leveraging an ever-expanding portfolio of qualifications covering branding, marketing, sales, and general management core competencies, Bill proved time and again his flexibility in responding to changing market conditions and his ability to manage new challenges in the effort to meet and exceed corporate goals and challenges. Tasked with providing leadership through start-up, growth, and transition situations, he repeatedly proved his ability to deliver strong and sustained results.
Most recently, Bill developed the first marketing plan to be implemented at SunWest Appliance Distributing—the exclusive and fastest-growing distributor of Viking Range Corporation. There he re-organized company advertising campaigns, customer loyalty programs, as well as facilities and operational issues.
Prior to this, Bill developed marketing plans for the $239-million Main Street Restaurant Group—a public company and the largest ownership group of TGI Friday’s restaurants, expanding to over 70 stores. Managing their ad agency, his regional marketing plans took underperforming store revenues 2 – 3% points above the company average on implementation and launched new stores with record revenues. He implemented cross-departmental programs with accounting, research, IT and operations including the department’s first statistical feedback for marketing programs.
Bill’s start-up experience includes executing comprehensive identity campaigns for two new companies, including complete trade dress, implementation of all marketing systems, sales collaterals, and co-authoring of business plans. These efforts raised initial seed capital of $2.5-million and 4 key venue contracts. Bill’s clientele included producers of Fortune 500 companies such as General Motors, Coca-Cola, and Glaxo SmithKline while maintaining a 95% retention rate.
Just 6 years into his career, Bill was promoted to Director of International Affairs for a multinational manufacturing company, charged with the duties of liaising with all international partners and clients globally and stewardship of the company’s $1.4-million transfer of technology package. During this time, Bill prospected a $4-million project for Disney, facilitated a $2-million Universal Studios Japan project, and co-project managed a $3-million development for Caesar’s Palace.
